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The Social Media Space: Evaluating Your Digital Identity

October 23, 2014 @ 9:00 am - 12:00 pm


The Social Media Space: Evaluating Your Digital Identity
Social Media Policy: What it is? And why do you need one for your office?

Social Media Strategic Plan: Isn’t that the same thing? Then, what is it? And how do I create an effect plan?

What are the platforms you need? Will you use multimedia (i.e. video, audio) in your online communications strategy?

How can I make sure our plan connects to our organization? Our audience?

Review your personal networks – who are you, really? – putting your best face forward and sharing that image across network. Managing lists and what people see — what do you share and with whom.

Drill – Perform & save a search on Twitter

Goals: Participants should leave having learned to think strategically about their online communications

This course is designed specifically for Public Affairs and Public Information Officers.


October 23, 2014
9:00 am - 12:00 pm


Metcalfe Federal Building, Room 331
77 West Jackson Boulevard
Chicago, IL 60604
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